The first floor of the Milwaukee Fix building will be home to two whole food dairy processors: Purple Door ice cream and Clock Shadow Creamery (owned and operated by Bob Wills of Cedar Grove Creamery). Purple Door, owned and operated by Lauren and Steve Schultz, was started in 2010 and can currently be found at famer’s markets, Outpost and other area Milwaukee retailers such as Beans & Barley, Sendik’s and Groppi’s markets. The new processing facility will allow the Schultz’s to spend more time with their growing family instead of driving to Racine to make their sweet product. Purple Door will be sharing space with Clock Shadow Creamery, the first urban cheese facility in the state - and one of few in the nation! Clock Shadow will host an apprenticeship program, supporting the nation’s next generation of cheesemakers. The cheese processing facility will offer public viewing spaces to education consumers on the cheese making process and the importance of knowing where your ingredients come from.
In addition to processing dairy products on site, there will be a small deli on the first floor to sell these products as well as value-added options (think salads, sandwiches and salsas) using rooftop-grown produce. This “food hub” model is part of a rapidly growing movement across the United States to connect consumers with producers and shorten the distance from farm to fork. We will be growing and producing herbs, fruits, vegetables, and cheeses in the building while distributing through local restaurants, corner stores and our own on-site deli. Possibilities abound for joint marketing, volunteer discounts and “Deli Days” featuring in-season products at lower cost. As construction crews continue working through the snow-less winter days, we are still on schedule to move in mid-March and it’s likely the deli will be up and running before the year end.